Tamar Weinberg is a “professional hustler.” She builds her own PCs and maintains a Linux server in her basement. She was the 6th hire at digital media company Mashable, where she served as Global Advertising Director and helped grow the startup into the global publication it is today. She also authored the bestselling book, “The New Community Rules: Marketing by the Social Web.” A former private investigator and lifelong tech aficionado and life optimizer (lifehacker), she continues to want to learn everything there is to know about social, marketing, tech and, most importantly, how to juggle it all. Tamar graduated from Columbia University/Barnard College with a B.A. in Computer Science and minor in psychology. She currently resides in New York with her husband and three children.